Do you ever feel like your clients are having parties and you’re not invited? That’s exactly what happens to many companies when it comes to staying top of mind. They are simply not part of their customer’s “in” crowd.
Too often companies remain outside the circle of influence because of an inability to establish personal customer [...]
Archive for June, 2008
Getting Top of Mind.
June 30, 2008Print vs. Electronic Newsletters.
June 30, 2008Try to forget for a moment whatever preconceived ideas you might have about print and electronic communications. If you were developing a newsletter, you would want to use the most effective means, right? So let’s take a look at some of the pros and cons of each channel:
Print Newsletter
Pros
Ability to reach everyone in your database
Easier [...]
Who Cares About Newsletter Design?
June 30, 2008You may be the best player in your region or niche, but it won’t matter to prospects and clients if you don’t appear and act credible and knowledgeable. Good newsletter content is only half of the equation. Without equally good design, your newsletter won’t instill a favorable impression, get read and ultimately help you get [...]
Upcoming Newsletter Topics.
June 30, 2008Styling changes for review
CSS style for photo captions as used on the 3rd article
CSS style for footnotes as needed on the 1st article
CSS styles for tables so row headers look nicer and table borders are non-beveled rules
Cutline styling
(click image to enlarge) I like the contrast of the above two examples for different reasons: Harley uses [...]
