Where to spend your money? That’s always a tough question, but even more so in a down economy when budgets are tight and every dollar counts. So let’s take a look at some of the pros and cons of PR and Advertising to help you make the best budget allocations for your organization:
Public Relations
Pros
Low cost
Third-party [...]
Successful press kits not only deliver timely information to editors but they also make you look and sound credible. Editors can’t risk their reputation on questionable information or sources, so make sure your message is clear and your brand represented.
To create a great press kit you must:
Have something newsworthy
Understand your target editors/writers
Write and design your [...]
Building a basic public relations program requires as much perspiration as inspiration. You must have a commitment to doing PR activities consistently and in a professional manner that will create demand for your news and subject matter expertise. The better you understand the rules, the better you’ll be able to play the game.
Here’s what you [...]
Just a few of the topics we’re working on for future newsletters:
Integrating social media into your marketing mix.
Ideas to improve your trade show results.
Using research to improve your bottom line.
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