Social media reminds us of soccer in America about 25-years ago. Youth leagues across the county were playing the game. It was inexpensive, fun, good exercise and even the youngest players could handle the fundamental skills of running and kicking a ball. Soccer was a grassroots, community-based movement that flew under the radar for a [...]
Archive for September, 2008
Integrating Social Media.
September 4, 2008Social Media Pros & Cons.
September 4, 2008Social media is a vast experiential toolbox containing communication, collaboration and multimedia tools for sharing user-generated content. Here are some of the pluses and minuses of social media tools in general.
Pros
Opportunity to show your human side—that you’re more than a business.
Demonstrates a willingness to be open with customers.
Potentially fertile new marketing ground with still limited [...]
Power Blogging Tips for Your Brand.
September 4, 2008Sun Microsystems’ Jonathan Schwartz is perhaps the most well-known and experienced C-level blogger. Truly self-written, his blog reaches out to employees, analysts, shareholders and prospective clients. Sun also hosts thousands of employee blogs on a wide range of topics, some so geeky your eyes would glaze. This has the added value of attracting top talent [...]
Upcoming Newsletter Topics.
September 4, 2008Just a few of the topics we’re working on for future newsletters:
Tips for creating the all-important identity brochure.
Ideas to improve your trade show results.
Using research to improve your bottom line.
