The brand is everything today. Most marketers believe that nothing is more important to their organization’s success – let alone their personal careers – than protecting the brand. But just because marketers think it’s important doesn’t mean companies are doing it well.
A corporate brochure is a prime opportunity for brand positioning, so make sure you [...]
Archive for October, 2008
Tips for Creating Effective Corporate Brochures.
October 8, 2008A Dozen Do’s. A Dozen Don’ts.
October 8, 2008Start collecting corporate brochures. Most of them will come in handy when you can’t sleep at night. Here are two-dozen tips for making your brochure reader-friendly, inspiring and persuasive.
Do
Have an objective for the brochure.
Develop a creative brief – use it for buy-in as well as a roadmap.
Integrate your brochure within a larger communications strategy.
Demonstrate that [...]
Making Sure Your Corporate Brochure Doesn’t Stink.
October 8, 2008If you believe that a typical corporate brochure is a one-off piece containing all the minutiae associated with a company, that costs way too much money and that no one ever really reads, you’re right. ROI for most corporate brochures is hard, if not impossible, to track. Many brochures don’t have a call to action [...]
Upcoming Newsletter Topics.
October 8, 2008Just a few of the topics we’re working on for future newsletters:
Ideas to improve your trade show results.
Using research to improve your bottom line.
Developing effective taglines.
