Let’s cut to the chase. There are books, blogs and countless articles written about building referrals. But there are three major reasons programs don’t succeed:
To get referrals, you need to ask for them. As one blogger put it, most people would rather invite a neighbor to attend church with them than ask for a referral.
Those [...]
Referrals are too valuable to waste. Follow these rules to avoid costly mistakes.
Do
Provide excellence in products and services.
Constantly seek better ways to serve your customers.
Be energetic, enthusiastic and sincere in your business dealings.
Offer ongoing training and coaching to your customer-contact staff.
Keep in touch with friends and business colleagues every 30 days.
Provide referrals to others who [...]
All marketing programs require an investment of money as well as time. Referral marketing programs often require more of the latter. Add to that tactics designed to keep you in touch with clients, associates and prospects and you could be looking for an eight-day week. So let’s choose wisely. Below are some handy tools to [...]
Just a few of the topics we’re working on for future newsletters:
Understanding how customers read direct mail—and what to do about it.
Using research to improve your bottom line.
Developing effective taglines.
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