The Great Recession presents an excellent opportunity to examine the relevance of your tagline. How you position yourself now and, equally importantly, as the economy improves has more significance than ever. Most marketing analysts believe that the unprecedented economic conditions are accelerating long-term marketplace changes.
So it’s a great time to think about your business, how [...]
Archive for April, 2009
Cracking The Tagline Nut.
April 14, 2009Tagline Do’s & Don’ts.
April 14, 2009We love giving you the confidence that lets you sleep well at night. To avoid tossing and turning during your next tagline change, use this value tagline do’s and don’ts checklist.
Do
Strive to be memorable in a positive way.
Collect and critique other companies’ taglines.
Keep it short—3-6 believable words are ideal.
Make the words match your core services.
Create [...]
Tagline Quiz: First Five Correct Participants Win a Dr. Suess Book.
April 14, 2009Update: We have 5 prize winners for the tagline quiz!
Find out who they are and read their correct answers.
Most frequently, we see taglines used as punctuation in advertising. More accurately though, great taglines are a conversation starter between you and your customers. And ideally, your customers will recall good feelings and trust in your brand [...]
Upcoming Newsletter Topics.
April 14, 2009Just a few of the topics we’re working on for future newsletters:
What makes a good ad?
Using research to improve your bottom line.
Choosing the right personalization strategy.
