Don’t get me wrong. I use web-based media everyday. Some of it I enjoy. Some of it I find highly useful in both my business and personal life. I also advise my customers to use it as part of their media plan, and several of them are printers. So this is not a rant against [...]
Archive for May, 2009
Does Print Advertising Still Work?
May 28, 2009Do’s and Don’ts for Effective Print Advertising.
May 28, 2009You’d think we’d know a lot about print advertising at this point. It’s not exactly a new medium after all. But there seems to be a strong tendency to make the same mistakes over and over, and then wonder why the campaign didn’t work. Here’s a list of do’s and don’ts to help make your [...]
Creating a Print Ad That Works.
May 28, 2009Regardless of whose ad dogma you subscribe to, your goal is singular: cause a positive action. That’s it. Seems pretty simple, doesn’t it? Well, in practice, causing a positive action in a print ad is trickier than you’d think.
There are three key tools for creating a great ad or campaign that causes a positive action. [...]
Upcoming Newsletter Topics.
May 28, 2009Just a few of the topics we’re working on for future newsletters:
Using research to improve your bottom line.
Choosing the right personalization strategy.
