Does Print Advertising Still Work?

Don’t get me wrong. I use web-based media everyday. Some of it I enjoy. Some of it I find highly useful in both my business and personal life. I also advise my customers to use it as part of their media plan, and several of them are printers. So this is not a rant against [...]

Do’s and Don’ts for Effective Print Advertising.

You’d think we’d know a lot about print advertising at this point. It’s not exactly a new medium after all. But there seems to be a strong tendency to make the same mistakes over and over, and then wonder why the campaign didn’t work. Here’s a list of do’s and don’ts to help make your [...]

Creating a Print Ad That Works.

Regardless of whose ad dogma you subscribe to, your goal is singular: cause a positive action. That’s it. Seems pretty simple, doesn’t it? Well, in practice, causing a positive action in a print ad is trickier than you’d think.
There are three key tools for creating a great ad or campaign that causes a positive action. [...]

Public Relations vs. Advertising.

Where to spend your money? That’s always a tough question, but even more so in a down economy when budgets are tight and every dollar counts. So let’s take a look at some of the pros and cons of PR and Advertising to help you make the best budget allocations for your organization:
Public Relations
Pros

Low cost
Third-party [...]