Increase Your Direct Mail “Open” Rates

Let’s establish three important points about direct mail:

Direct mail works. It outperforms digital according to a recently published article by the University of Pennsylvania’s Wharton School of Business. The clear advantage over email and other electronic forms of communication is that paper is relational while electronic is transactional. At the same time, direct mail marketing [...]

A Dozen Direct Mail Do’s & Don’ts.

It pays to learn the basics of direct mail, because mistakes are expensive. When you’re investing in lists, copy, creative, printing and postage, you don’t want to blow it. Run your next direct mail campaign against this checklist for better results.
Do

Invest in targeting and learn how different levels of personalization and customization can impact your [...]

Avoid Direct Mail Design Doom.

Folks in the business, like me, are generally the most critical of what works for direct mail and what doesn’t. While some designers will be focused more on what they can do to win their next award, the better ones realize that awards given for design rather than results are not what’s most important. Successful [...]