Integrating Social Media.

Social media reminds us of soccer in America about 25-years ago. Youth leagues across the county were playing the game. It was inexpensive, fun, good exercise and even the youngest players could handle the fundamental skills of running and kicking a ball. Soccer was a grassroots, community-based movement that flew under the radar for a [...]

Social Media Pros & Cons.

Social media is a vast experiential toolbox containing communication, collaboration and multimedia tools for sharing user-generated content. Here are some of the pluses and minuses of social media tools in general.
Pros

Opportunity to show your human side—that you’re more than a business.
Demonstrates a willingness to be open with customers.
Potentially fertile new marketing ground with still limited [...]

Power Blogging Tips for Your Brand.

Sun Microsystems’ Jonathan Schwartz is perhaps the most well-known and experienced C-level blogger. Truly self-written, his blog reaches out to employees, analysts, shareholders and prospective clients. Sun also hosts thousands of employee blogs on a wide range of topics, some so geeky your eyes would glaze. This has the added value of attracting top talent [...]

Getting Top of Mind.

Do you ever feel like your clients are having parties and you’re not invited? That’s exactly what happens to many companies when it comes to staying top of mind. They are simply not part of their customer’s “in” crowd.
Too often companies remain outside the circle of influence because of an inability to establish personal customer [...]