White Papers As Thought Leadership Tools.

White papers got their start in the government sector as reports outlining policy or offering authoritative commentary on a major issue. The origins of the term date back to early 20th century England, where it referenced brief research reports used by the British Parliament.
White papers were short government reports in comparison to longer, more detailed [...]

Do’s and Don’ts of White Papers.

White papers aren’t particularly expensive to create, but that doesn’t mean anyone can just slap one together. They take some careful planning and decision-making to serve as true thought leadership builders. Here’s how to get your white papers off on the right foot.
Do

Know your audience and focus on their interests.
Identify problems and concerns and [...]

“White” Paper Doesn’t Mean Generic.

Creating a successful white paper isn’t just about the content. The content is in fact worthless if:

The paper doesn’t support the brand,
It’s too hard to read,
Your credibility is lacking because the paper looks amateurish, and
Your charts or graphics are boring.

I dare say most white papers are not tackling new theories or topics. And in a [...]

Upcoming Newsletter Topics.

Just a few of the topics we’re working on for future newsletters:

Thought Leadership Series Part III: Seminars/Webinars.
Thought Leadership Series Part IV: Social Media.
Using research to improve your bottom line.
Choosing the right personalization strategy.