If you feel lukewarm about trade shows, then you’ll likely fail. Trade show success is about passion, preparation and commitment. Showing up isn’t enough. You need enthusiasm and know how to get the most from your investment.
Trade shows aren’t easy. But they do present a unique opportunity to gain face-to-face exposure with a target audience. [...]
Archive for the 'Trade Shows' Category
Should You Bother With Trade Shows at All?
November 18, 2008Trade Show Do’s & Don’ts.
November 18, 2008Trade shows aren’t obligatory events like visiting your in-laws. Show up. Be polite. Try not to check your watch too many times. Nope, with trade shows, you need passion to make them work as well as a good plan and some skills. Here’s how to exceed expectations at your next trade show exhibition.
Do
Have goals [...]
Is Your Swag Lame?
November 18, 2008Most trade show giveaways are lame. How many cheap plastic pens does one person really need anyway? And don’t even get me started about all those mismatched coffee mugs cluttering the office kitchen. Lame ideas are born of laziness rather than a meager budget or a short deadline. They don’t really support the brand and [...]
